Your reputation linked in to grammar. First impressions matter.

Check out these guys, www.sureswipe.co.za . Check the advert again. Spot the issue?

Regardless of the type of business you own, it’s quite likely that you still rely on the written word to get your message understood. Your business’ written documents may consist of marketing materials, responses to customer enquiries, reports to clients and other stakeholders. The list goes on…

There are many reasons why you ought to be certain that your firm’s written content is grammatically correct and spelling mistakes are removed. You want to give your readers the best first impression you can.

Reputation: suppliers and clients alike are more inclined to trust a business that communicates clearly and correctly. Using proper grammar will help preserve your business’ credibility and standing as an expert, trustworthy enterprise that views all of its interactions equally significant.

Focus: you probably wish to keep your readers focused on the message you want to communicate. Throwing them off-track with unprofessionally put together language won’t help.

Competitive advantage: here’s something – poor grammar affects perception. period. There must have been studies that show clients would think twice before making a purchase from a website that has poor spelling, the most obvious culprit. Since you have a brief time to impress a potential new customer, you do not want to present your products or services in an unfavourable way.

Misunderstandings: wrong spelling may create confusion. Your audience could be left guessing what it is you are trying to say. Spelling mistakes and grammatical mistakes may also alter the meaning of your written English.

Productivity: as we increasingly rely on the work of others to achieve our own objectives both as an organisation and individuals we need to be clear in our communication. Think memos, instructions or even general emails between team members. Correct spelling and grammar will help your collaborators understand each other better.

You’re trying to advertise on LinkedIn , you want additional sales, you want to attract clients…Ultimately, you might want to think of using the services of a copywriter or an English proficient consultant to write, check and proofread your written English material. If you have foreign collaborators, check their English spelling and grammar and think carefully about the tasks you will be expecting them to complete. Effective communication, the ability to speak proper, in essence, is a vital element for any business setup.

Did you spot the error in the ad?