spotted at Charlie’s restaurant

Here’s an example found in an authentic and charming Italian pizzeria in Port Elizabeth, South Africa.

You can read my review on this page:

Trip Advisor listing

Menus at restaurants are typically compiled by graphic designers and marketing people paid to do the copy-writing and proofreading.

Even if the owner of the establishment were to do the write-up. Even if this was delegated to a staff member, it’s most likely created on a word processor of some sort. Most likely this software program on the computer includes a SPELL CHECKER?!

Read the menu again

Spot the issue yet?

Read the menu again. Take nothing away from their skill in putting together a great pizza and training the staff to be courteous, friendly and knowledgeable.

I think we’re developing the ability to read incorrectly spelled words. It’s just how many of us were taught. The teacher would say, “as long as I can understand what you’re trying to say”. Great. So now we need context to understand meaning which could have been conveyed in a word. Spotted the misspelled word in the menu yet?

Just to make sure, you Google the word to check yourself. The below is the result of your search.

Yeah, the word forest is spelt F-O-R-E-S-T. run for hills! Not like Gump, Forrest Gump.

Somebody needs to correct these menus though. Charlie’s Restaurant certainly makes a proper pizza, they just don’t speak proper.