Poor spelling. Again.

​“Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control.” – Jeffrey Gitomer (American author & business trainer)

You wish to provide your readers a fantastic initial impression. Presumably.

We’re not sure if luxury exotic leather goods house LORENZI wants to.

Not only would you wish to get your browser’s/reader’s attention. Great spelling, proper grammar and the proper use of punctuation provides the readers more confidence from the individual (or the firm) communicating.

Let’s see!

Great reputation: Customers are more inclined to trust a business that communicates clearly and properly.
Using appropriate grammar can help preserve your business’ credibility and standing as an expert, reputable enterprise that views all its interactions with its clients and traders as significant.

Prevent miscommunication and misunderstanding: Incorrect grammar or too little punctuation may cause confusion.

Your audience could be left guessing what it is you are attempting to say. Spelling mistakes and grammatical mistakes can also alter the meaning of your speech, which could lead to misinformation-imagine!

You don’t want bad grammar to reduce your chances. Fixing your own errors is critical!

Here are 4 tips to make certain you minimize mistakes:

1. Copy test. This is an easy yet powerful habit to get into. Search for spelling mistakes, check the font is right, make sure pictures are correctly calibrated and the design is as it should be.
2. Should you lack confidence or simply need another pair of eyes to check over your job, then this is a superb way to flag any mistakes you might have missed. Also, somebody who’s detached from the subject will spot mistakes more easily since they don’t have a pre-conceived idea about what’s coming next.
3. Do not rely on ‘spell-checker’. The spell-checker can be an extremely handy tool. Use it, but just alongside your own tests.
4. Assess and edit. Remember there’s a difference between assessing and editing. When you assess, you’re taking a look at mistakes like spelling, punctuation, and possibly separating paragraphs more suitably and the total flow.

This should not take long. A 500-word article should take 5 minutes to look through.