There are a number of things wrong with the spelling on the packaging of today’s featured product. Someone call the grammar police!
1) The product is final. Not a sample, not some prototype. This is the real deal.
2) The product is available through reputable retailers.
3) There are two spelling mistakes in a single word.
Can you tell what the problems are?
It is not a universal law but counterfeit products can often be identified through incorrect spelling. This sends the wrong signal to the market even though this is probably a legit product. It doesn’t seem so. This would probably reduce its chances of success. Presumably the price will make up for it.
Truth be told, this unknown brand of ear plugs is not alone. It is one of many.
There are almost countless examples of professional brands with huge marketing budgets still getting it wrong. They are run by smart native English speakers and they hire equally professional marketing and advertising companies that are staffed by well-paid people with certificates in communication. Brands today obviously don’t have to follow every grammatical rule. They must speak the language of their buyers and not than that of a university English lecturer. However, unless the occasion calls for it but there’s also a difference between using poor grammar on purpose and not knowing the difference.
But hey, at least we could make out what they were trying to say on that packaging – right?
I mean, how long does it take them to revise document, a couple of minutes? Likely..
For the benefit of our readers we have a question do you use any editing tools? If yes, good for you and It’s not ideal that you have to do so but it’s better than many other native English pro’s. Keep watching those red and green squiggly lines.
Even though you have access to an arsenal of grammar and spelling software, typos or poor grammar can still creep into your copy.
Our advice. Read. Read older written texts if you can, there is the danger that newer books contain errors.
Remember, authors now in their thirties and maybe even forties were already raised in schooling systems that increasingly ignored spelling and grammar in favour of base communication. As long as the teachers could understand what you were trying to communicate they would let you have the marks. Now this was different in English class of course, but then you would simply not obtain the necessary point for that single mistake. So you might pass English with say, 65%. You would pass other subjects with 75%+ and that would not only be acceptable, it would be seen as pretty successful in most countries.
It is scary to think of what people don’t know. We tolerate it every day, and it’s leading us to speak. Just not proper.