Bidvest, a South African stock exchange listed business conglomerate, has a website from which it markets its airport business lounges for the domestic and international markets.
Check it out here
You would think the website is managed by professionals. It probably is. But it appears there isn’t a professional proofreader manning the content. As we pointed in a previous post there is a tendency to put content together in such a rush these days that spelling errors seem to be overlooked. What is interesting is that many of these “overlooked” spelling errors appear on pages which are subsequently published on a semi-permanent basis. i.e. they are not part of short-term promotional campaigns designed with a call to action with the presumption that the casual browser will not revisit the page again.
We’ve previously covered the possibilities of why such English spelling mistakes appear so frequently in the English language published online. What’s concerning is that these spelling errors are not limited to amateurs.
Probably the blame should be laid on the typist. But what about the content manager? Surely this person would have realised that the content put together is incorrect? Maybe they’ll read this blog post and take action. If so, you’ll pick it up when the page you land on no longer matches the images we’re posting here.