Discovery started out in 1992 as some type of breakaway business project with the cornerstone being The Discovery Health Medical Scheme. Its founder actually worked for Liberty Life prior to this. Liberty Life itself being a giant in the medicare industry. Since then, Discovery share of the market in South Africa has apparently grown to over half. Half! According to wikipedia: Discovery Limited is a South Africa-based financial services group that is listed on the Johannesburg Stock Exchange (JSE) with its headquarters in Sandton. It has operations of some sort in various parts of the world.

It is based in South Africa. The company employs thousands of creatives, marketers, legal and generally an army of staff in all operational and support areas of business. In short, a professional company.

As we’ve mentioned before, spelling is a humble yet telling skill and Poor spelling communicates a lot about the publisher of the information. A company of a certain size (any size, really) cannot ignore the importance of spelling correctly on officially published documents.

The culprit, is an entry on their website relating to International Travel Benefits. When they spell “benefit” as “benefitl”, do we understand what they meant? Yes. Is that forgivable? No. Just speak proper.